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Research Map of Content

Overview

Where Discovery is the phase, research is the practice that feeds it. This MOC collects how research gets planned, run, analysed and turned into something a team acts on. It is deliberately broader than discovery: research also serves evaluation, and it runs continuously rather than only at the front of a project.

Research is exploratory by nature - it goes looking for what is there. That is the line against experimentation, which starts from a clearly defined hypothesis and sets out to test it.

Framing the research

Methods

Recruiting & fieldwork

Analysis & synthesis

Making it land